Making a choice for the right type of display for an event or trade show is an important one. A portable exhibition stand versus a modular system is an argument that has pros and cons both ways, but at the end of the day, it’s about choosing the right display that suits your business, the type of audience that you’re targeting, and the event space you are working with. This guide will look at the different elements of both, providing you with all the information you require to choose between a portable exhibition stand or a modular system before the next trade event or conference that you are attending with your business.
A portable exhibition stand
A portable exhibition stand or a pop-up stand is a printed backwall display that is designed to have as big an impact as possible at exhibitions, conferences, marketing events, and trade shows. They are portable, easy to set up and dismantle, and you can promote your business with custom-printed graphics and a counter case.
The benefits of a portable exhibition stand include:
Easy to transport and store – pop-up, portable banners and stands are easy to store and transport to different venues. Traditional stands can be heavy and cumbersome, requiring heavy transportation methods. These are smaller, compact, and easy to move around and set up when you reach your site destination.
Quick set-up – there’s no need to hire a team of specialist contractors or on-site assistance to put up a portable exhibition stand. Instead, you and your team can handle it with ease. This reduces the need for any additional costs associated with hiring outside contractors for set-up and installation purposes.
Cost-effective – these cost savings build up throughout the year, as you consider how many times you might attend trade shows and events where your exhibition stand is in use. You have a return on your investment with every single show, and it’s a great way to showcase your brand, bringing eyes to your company and potential new investment and customers.
Maintain brand visibility – smaller pop-up banners and exhibition stands don’t necessarily need to go into storage when your event is over. Instead, they can be placed in the entrance to your business, a showroom, or reception area, as extra branding for visitors to your worksite.
Durable options – modern portable exhibition stands and pop-up banners are made with durable materials that ensure they will last for as long as you need them to. All you’ll need to consider is when your branding changes or specific services that you are promoting at different events.
Modular exhibition stands
As your business grows, you might require modular exhibition stands that offer a sophisticated and versatile solution. They include fully customisable display systems that have different components and configurations depending on the event you are attending and the services you are promoting. There are clear display features, counters, panels, shelves, and spaces that catch the eye of passers-by. Modular displays allow you to go that little bit deeper to create a full brand identity that incorporates different elements of your branding, such as specific product displays and company graphics.
An investment in either portable exhibition stands or modular systems will improve your chances of enhancing brand awareness at whatever type of event or exhibition your business is attending.
